He fights for freedom wherever there's trouble G.I.Joe is there. G.I.Joe a real American hero, G.I.Joe is there. It's G.I.Joe versus Cobra the enemy fighting to save the day. He Never gives up he's Always there, Fighting for freedom over land and air. G.I.Joe is the codename for America's Daring, Highly trained special mission force. It's purpose: to defend human freedom against Cobra.